Profile

Tomasz Grzyb, Ph.D. is a psychologist. He specializes in the psychology of social influence. He is also interested in methodology of psychological research, marketing and new technologies. He combines his research with marketing practice and runs workshops on social psychology, influencing and persuasion. Since 2013, he has been lecturing on techniques of social influence for the officers of NATO and allied countries.

He has written numerous publications on psychology of social influence and mechanisms of human behavior in crisis situations, including a book Psychologiczne aspekty sytuacji kryzysowych (Psychological aspects of crisis situations) (2011). He is also an editor of articles published in academic journals and popular science magazines, such as the Journal of Applied Psychology and Marketing i Rynek (Marketing and Market), a Polish publication.

In 2014, he received a Certificate of Appreciation from the NATO Special Operations Command in Afghanistan.

At SWPS University, he teaches methodolog of psychological research, computational statistics and experimental research methods on perception.