Profile

Robert Mackiewicz, Ph.D. is a psychologist interested in the Mental Model Theory. He researches how people make rational decisions and what assumptions they make. On the practical side, he studies rational decision making in consumer behavior.

In 2001, he was a Fulbright Scholar at Princeton University in the United States. From 2013 to 2018, he was the Principal Investigator in an international research project “Space to reason - the role of visual displays and gestures in deductive reasoning”, financed by the National Science Centre, carried out in collaboration with Princeton University, Naval Research Lab, in the United States, and the Univerista Degli Studi Di Torino, in Italy. He also collaborated with businesses, such as Stock Polska, Polkomtel sp. z.oo, and Unilever S.A..

He has published numerous articles on the Mental Model Theory and consumer behaviors. He also co-authored, together with Piotr Francuz, a handbook of statistics for psychologists Liczby nie wiedzą skąd pochodzą: przewodnik po metodologii i statystyce nie tylko dla psychologów (Numbers Do Not Know Where They Come From: A Guide to Methodology and Statistics for Psychologists and Others).

He is a member of the Cognitive Science Society, the Associaton for Consumer Research, and the Academic Association of Economic Psychology (ASPE).

At SWPS University he teaches classes in economic psychology and the application of statistical methods in the analysis of marketing data.