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SWPS University Channel on YouTube has become the most popular and the highest ranked university channel on the video sharing platform, in Poland. It is an indication that SWPS University successfully shares knowledge and learning not only at the University’s campuses, but also online, where the content can be reached by a large audience. In June 2016, the number of views exceeded one million.

Learning via Youtube

YouTube is the largest video sharing platform on the internet with over one billion accounts. It is also the second largest search engine after Google.

Although the majority of content published on YouTube can be classified as entertainment, the platform is also a very useful and popular educational medium.

Many universities around the world are very active on YouTube. In Poland, SWPS University is leading the way in utilizing new tools for knowledge sharing and charting new directions in teaching methodology.

 

We try to observe and analyze the current environment. We are aware of changes happening in the media and we understand that the Internet is different than television. It brings a huge change and it is something much more than television. It’s a medium that changes the rules of communication.

Kinga Nowacka, Director, Marketing Department

KNOWLEDGE, LEARNING AND MOTIVATION

We analyzed online activity of other universities and, as the result, we have created a few educational and popular science projects. We have decided to further develop the topics and formats, which proved to be the most popular. For example, lectures recorded at our campuses and a series of interviews with the members of our community, i.e. students, lecturers and founders of SWPS University. The interview series has been developed in cooperation with our alumnus, Andrzej Tucholski, currently one of the most influential lifestyle bloggers in Poland.

These projects show and promote our community, the people who contribute to the development of SWPS University. We are glad that we can share knowledge not only here, with the community at our university, but also with anyone who can access the Internet.

"We try to observe and analyze the current environment. We are aware of changes happening in the media and we understand that the Internet is different than television. It brings a huge change and it is something much more than television. It’s a medium that changes the rules of communication. We have consciously decided not to produce typical promotional videos about the university. People do not want to watch this type of content. We have chosen to show people who we are and what we do, in our ‘natural habitat’, i.e. the university. We believed that it would be enough. The numbers show that we were right ",says Kinga Nowacka, Director, Marketing Department of SWPS University.

YOUTUBE METRICS

When we launched our YouTube channel eighteen months ago, we had only 400 subscribers and not that many views. However, within the next six months our efforts were noticed by the YT360 viewing data analysis service. The Video Marketing Report, published by Muse analytics, indicated a significant potential of video channels, which could be used for both, educational and student recruitment purposes. SWPS University of Social Sciences and Humanities utilizes this model of communication in the most effective way. Their channel offers lectures, interviews with interesting people, coverage from various festivals, and information about the university itself. Additionally, SWPS University Channel is the most popular among higher education institutions, with the largest number of subscribers, wrote the authors of the report.

Subsequently, Video Marketing Report 2015, published by Muse six months later, summarized the YouTube presence of all Polish companies and organizations. The report indicated that SWPS University was the only higher education institution among the top 100 most effective Polish brands on the video sharing platform. SWPS University was ranked in the middle of the Top100 organizations and its channel was one of the fastest growing in popularity. Video Marketing Report 2015 »

After one year of activity on YouTube, we asked Sotrender, a social media analytics firm, to prepare a comparative analysis of all Polish higher education institutions’ channels on YouTube. The report indicated that SWPS University Channel had become the most popular among all other YouTube channels of higher education institutions in Poland. Additionally, the content presented there enjoyed the largest number of views, i.e. the number of views on the SWPS University channel equaled the total number of views on all other university channels added together. Our videos also received very positive comments as compared to the content prepared by other Polish higher education institutions. Sotrender Report »

In June 2016, the number of views on the SWPS University YouTube Channel exceeded one million and it continues to rise. Currentlly, we have over 9,000 subscribers, which makes our YouTube channel the most popular university channel in Poland.

 

Sotrender YT views

sotrender YT comments2

OTHER COMMUNICATION CHANNELS

SWPS University Channel on YouTube is one of the 50 communication channels that we use on 9 different social media networks to meet the needs of our audiences and to reach them with our messages.

"It is a natural step in our social media strategy that we have been implementing for the last few years. We will continue to develop our online presence by adding valuable content, including written texts, audio and video materials, and by using all tools that the Internet has to offer", says Kinga Nowacka.

Please visit the SWPS University Channel to peruse the available content and subscribe to keep up to date with new information.

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Rankings & Recognition

Grants 26-08-2019

Our doctoral students awarded grants from NCN

Several doctoral students from SWPS University have been awarded research grants by the National Science Centre. Thanks to the NCN’s ETIUDA funding scheme for doctoral candidates, they will research various...

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Grants 23-08-2019

Dr. Konrad Bocian awarded grant from EASP

We are pleased to announce that one of our scientists, Dr. Konrad Bocian, from the Facutly of Psychology in Sopot, has been awarded a 'seedcorn' grant from the European Association...

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Awards & Recognition 24-07-2019

SWPS University recognized for commitment to changemaking

SWPS University as the only higher education institution in Poland has been recognized for its commitment to spark and accelerate changemaking. The recognition comes from Ashoka U as part of...

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Grants 17-07-2019

SWPS Researchers Receive Over 4M in Grants from NCN

Several psychologists, social scientists and culture experts from SWPS University have been awarded over PLN 4 million in research grants from the National Science Center (NCN). Professor Radosław Markowski, Associate...

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Awards & Recognition 04-04-2019

Our Management and Leadership Program Awarded Ashoka J2CC

Several months ago SWPS University has embarked on a journey, a Journey to Changemaker Certificate (J2CC) granted by Ashoka. Today, we have reached the first stage of this process and...

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Grants 27-02-2019

NCN Grants Close to PLN 4.5M to Our Researchers

Why do people tend to reach for sugary or salty snacks when they feel stressed? Why do strongly motivated individuals give in to everyday temptations and abandon the pursuit of...

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Awards & Recognition 21-01-2019

Faculties in Katowice and Poznań gain right to grant doctoral degrees

We are happy to announce that the past eight years of diligent work contributed by faculty members from SWPS University in Katowice and Poznań have been recognized by the Central...

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Awards & Recognition 13-12-2018

Elsevier Research Impact Leader Award for SWPS University

We are very happy to announce that SWPS University was recognized for its contribution to the visibility of Polish science around the world with the Elsevier Research Impact Leaders Award...

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Awards & Recognition 10-12-2018

SWPS University Awarded 2018 Silver Paper Clip for Educational Channel

Sharing knowledge and helping people is an inherent part of our strategy. Therefore, we are very happy to be recognized with a 2018 Silver Paper Clip Award for our work...

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Grants 27-11-2018

SWPS University Researchers Receive PLN 6.5M in Research Grants

Researchers from SWPS University have been awarded a total of PLN 6.5M in research grants from the National Research Center and the Polish National Agency for Academic Exchange. The awarded...

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Grants 24-05-2018

SWPS University Receives PLN 4.3M in Research Grants from NCN

Researchers from SWPS University have been awarded a total of PLN 4.3M in grants from the National Science Centre (NCN) for research projects that will focus on topics such as...

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Grants 19-02-2018

SWPS University Receives PLN 4.5M in Research Grants from NCN

Researchers from SWPS University have been awarded a total of PLN 4.5M in grants from the National Science Centre (NCN) for research projects that will focus on topics such as...

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Awards & Recognition 01-02-2018

Aigerim Balkhashbayeva Wins Interstudent 2018 Award

Aigerim Balkhashbayeva from Kazakhstan, who studies Psychology in English at SWPS University, has won the INTERSTUDENT 2018 award, in the Undergraduate Studies category. The award recognizes international students, who build...

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Awards & Recognition 04-12-2017

Golden Paper Clip Award for SWPS University’s YouTube Channel

Over 34,000 subscribers, close to 4 million views, hundreds of likes, positive comments, and shares of educational and scientific content provided by SWPS University - these numbers speak for themselves...

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Grants 20-11-2017

SWPS University Receives PLN 1.3M in Research Grants from NCN

Researchers from SWPS University have been awarded a total of PLN 1.3M in grants from the National Science Centre (NCN) for research projects that will focus on topics such as...

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Awards & Recognition 14-11-2017

Graduates of SOF Win Prestigious Prize in Dubai

MIKO+ jewelry, designed by Ewa Dulcet and Martyna Świerczyńska, graduates of School of Form in Poznań, has been awarded the Progress Prize at the Global Grad Show in Dubai. The...

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Grants 27-07-2017

Among Top Recipients of Grants from the National Science Centre

The National Science Centre (NCN) has published a report related to grants awarded to research institutions in Poland for the period 2011-2016. SWPS University ranked 5th among the top recipients...

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Awards & Recognition 05-06-2017

Our Students Win 2nd Place in Enactus Competition

Two community projects, developed and implemented by students of SWPS University, have been awarded 2nd place in the national edition of the Enactus Competion 2017, organized by an international non-profit...

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Awards & Recognition 01-06-2017

Prof. Wiesław Godzic on FIPRESCI Jury at Moscow Film Festival 2017

Professor Wiesław Godzic, media expert at SWPS University’s Institute of Cultural Studies, will join the Jury of the International Federation of Film Critics, FIPRESCI, at the Moscow International Film Festival...

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Awards & Recognition 27-02-2017

School of Form Awarded at 2017 London Fashion Week

The first ever fashion exhibit designed by students and graduates of the School of Form (SOF) for the International Fashion Showcase (IFS) at the 2017 London Fashion week has been recognized...

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Awards & Recognition 07-11-2016

Polish Nobel Prize for Professor Bogdan Wojciszke

For the 25th time, the Foundation for Polish Science (FNP) has granted the annual FNP Prizes, considered to be Poland’s most important scientific awards. This year’s winners include three leading...

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Awards & Recognition 13-10-2016

Teofrast Superstar Award for Professor Andrzej Eliasz

Professor Andrzej Eliasz, the co-founder and first Rector of SWPS University, has received the Teofrast Superstar award, established by Charaktery, a Polish popular science magazine devoted to psychology. “Twenty years ago...

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Awards & Recognition 30-09-2016

Piotr Voelkel - Visionary of Polish Business

Piotr Voelkel, the owner of Vox Capital Group, Founder of SWPS University of Social Sciences and Humanities, art connoisseur and promoter of Polish design has been awarded Wizjonerzy 2016 [Visionaries...

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Awards & Recognition 27-06-2016

SWPS YOUTUBE LEARNING CHANNEL REACHES 1M VIEWS

SWPS University Channel on YouTube has become the most popular and the highest ranked university channel on the video sharing platform, in Poland. It is an indication that SWPS University...

Read more

Awards & Recognition 22-06-2016

Agnieszka Kruszewska joins editorial board of Journal of the Research Society of Pakistan

Agnieszka Kruszewska, Ph.D., an international relations expert, specializing in the issues of South-Asia, has joined the editorial board of the Journal of the Research Society of Pakistan. JOURNAL OF THE RESEARCH...

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Awards & Recognition 13-06-2016

Chinese Book Center Opens at SWPS University

On June 14, 2016, the first in the world Chinese Book Center was opened at SWPS University of Social Sciences and Humanities in Warsaw. The ceremony coincided with the official...

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Awards & Recognition 01-06-2016

HR Excellence in Research - Our Commitment to Researchers

As a research institution that meets the requirements of the European Charter for Researchers and the Code of Conduct for the Recruitment of Researchers, developed by the European Commission, SWPS...

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Awards & Recognition 16-04-2016

DOCTOR HONOROIS CAUSA FOR PROFESSOR JAN STRELAU

Professor Jan Strelau, the creator of the Regulative Theory of Temperament (RTT) and the leading psychologists in the area of Psychology of Individual Differences was awarded the title Doctor honoris...

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Awards & Recognition 25-01-2016

SWPS University Academics Awarded Elsevier Certificates

Two SWPS University academics from Wrocław, Agata Gąsiorowska and Katarzyna Byrka, have been awarded Elsevier Reviewer Certificates. Elsevier, a world-leading provider of information solutions for researchers in the field of...

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