Kuba Piwowar
SWPS University
Kuba Piwowar is a sociologist and cultural scientist who specializes in the socio-cultural aspects of new technologies, data activism, and research methods. He currently serves as an Assistant Professor in the Department of Cultural Studies at SWPS University in Warsaw and is a member of the Polish Sociological Association.
Education and Academic Affiliations
He holds a Ph.D. in the Humanities and an MA in Sociology. He also completed postgraduate studies in Gender Studies at the Institute of Literary Research of the Polish Academy of Sciences (IBL PAN), studied art history at Collegium Civitas, and completed the Marketing Academy program at the Wharton School of the University of Pennsylvania.
Professional Experience
Between 2008 and 2024, he worked at Google, initially as an analyst and later as an advisor to key business partners in Poland and the United States. In this capacity, he advised organizations on performance marketing, cloud computing, machine learning, and innovation management. Additionally, as a Humanity in Action Senior Fellow, he led a project focused on data literacy and data activism.
Research and Publications
His research explores how emerging digital tools intersect with social and cultural practices. In 2022, he published the book Excluding Technologies: Measurement, Data, Algorithms, which analyzes the origins of bias in new technologies and outlines practical strategies to mitigate them. Read more