Lubomira Trojan

WSB University

Lubomira Trojan, Ph.D., is a cultural anthropologist and social scientist specializing in management. She is a researcher at the Design Observatory, an academic lecturer at WSB University, and a member of the Silesian Innovation Council. Previously, she served for many years as Deputy Director of the Zamek Cieszyn design center.

Her work focuses on social design, design thinking, and the integration of design methodology into cultural heritage management—topics on which she frequently delivers lectures, training programs, and workshops. She is the author of the book Design Thinking in Cultural and Heritage Management, alongside numerous scholarly articles, public-facing publications, and strategic policy documents on intangible cultural heritage management, design, and social innovation.

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