Profile

Magdalena Kolańska-Stronka is a psychologist. Her main research interests include consumer psychology and marketing.

She researches how identity and self-esteem determine consumer choices and how brands influence users' self-perception. She is interested in self-brand congruity mechanisms and the psycholexical approach to the personality traits of typical brand users. Her projects bridge the gap between psychology and marketing, primarily utilizing quantitative research methodology to analyze the impact of marketing communication, advertising, and positioning on final purchasing decisions.

From 2018 to 2022, she served as the principal investigator for the research project "The role of brands in self-concept building among adolescents" funded by Poland’s National Science Centre. Her current research examines how individual traits shape the way users perceive artificial intelligence (AI).

She is a recipient of the European Association of Personality Psychology (EAPP) award for doctoral students and early career researchers.

She has authored and co-authored numerous publications on consumer psychology and marketing, which appeared in industry journals such as the International Journal of Consumer Studies, Journal of Current Issues & Research in Advertising, and the Journal of Strategic Marketing.

In addition to her academic work, she has extensive business experience. As the founder of the Psychological Institute (Instytut Psychologiczny), she conducts training sessions, workshops, and consultations on the role of language and psychology in building relationships and brand image. She assists companies in developing effective communication strategies and understanding consumer behavior. Furthermore, she has appeared as an expert on Polish Radio, Channel Four.

At SWPS University, she teaches courses on Corporate Social Responsibility (CSR) and social innovation.