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SWPS University - Main page

New Visual
Identity System

of SWPS University

In 1996, a group of scientists from the Polish Academy of Sciences (PAN) made a bold decision to establish a new higher education institution in Poland. They shared the same values, inherent in science, and a common vision of a new education model. They were ignited by a shared dissatisfaction with the quality of higher education in Poland, at the time. This is how the Warsaw School of Social Psychology SWPS (currently SWPS University) was founded.

25 years later, we can confidently say that a sense of responsibility for social issues and courage in making difficult choices have become a guiding light that charts the course of our development. We are truly a university of social sciences and humanities that is close to people and their problems, open to dialog and cooperation, curious about the unknown, and ready to face what tomorrow brings.

We have come to understand that our current logo no longer reflects our identity and the values we live by. It no longer mirrors all areas of our activity, and it no longer meets our organizational and technological needs.

COMMUNITY
not Institution

We are the first non-public university in Poland. We teach and conduct research in numerous disciplines, from psychology to new technologies. We are a community of people who believe that science is the key to making the world a better place. We come from diverse cultures and traditions, represent different views and opinions, have different research interests and professional backgrounds, but we are united by common values:

openness

because it is a source of new ideas and creative solutions

courage

because it inspires us to undertake new challenges and overcome limitations

responsibility

because it is a foundation of mature decisions, engagement and mindfulness

 

Community does not mean that we think the same way, act the same way, and like the same things, or that we are all the same. On the contrary – it means that we are diverse, but we draw on the riches inherent in this diversity.

Ewa Ger, Ph.D., Director General of SWPS University

SYMBOL
OF CHANGE

not Change of Symbol

The new visual identity has been developed as a response to a dynamic growth of our organization over the past several years. From a higher education institution specializing in psychology to a university, which systematically expands its teaching and research by new disciplines. We combine innovative education, offering a wide range of study programs, with intensive research and social engagement. We diagnose problems and design solutions that improve quality of life.

 

We are open to change and creative collaborations, because we believe that by drawing on the knowledge and experience of experts, specializing in different disciplines, we can do more.

 

However, while entering new areas of research and development, we are not forgetting about the matters that bring us together. The matters that are crucial for our university, such as social responsibility and human-centered approach to research and education.

 

Contemporary universities have been changing significantly – this is their strength. The desire to transform them is effective and useful, if it is integrated not only with the autonomy of academic community, but also with values that are important for this community. In the context of this transformation, one may say that a university is never fully formed – it is constantly in a process of becoming a university.

Professor Roman Cieślak, Rector of SWPS University

SYMBOL

that reflects
our identity

  • diverse

    like the issues that we undertake

  • open

    like our attitude towards people, science and the world

  • variable

    like the world that we research

  • modular

    like our organization

  • transparent

    like our organizational culture

DESIGN
PRCESS
Who created new symbol?

The concept of the new identity system has been developed by employees of our Department of Graphic Design in collaboration with the Marketing Department of SWPS University. Brand recognition and perception surveys as well as an analysis of SWPS University’s identity were followed by a series of design workshops.

Based on the results of the surveys and ideas arising from the workshops, Mateusz Antczak, a graduate of SWPS University’s Graphic Design program, and a current lecturer in this program, has designed the logo.

 

The crucial goal of design is to simplify complex structures so that they become clear and effective for people who use them. In this context, solutions developed during the design process should take on as comprehensive and open character as possible, so that the diverse community of SWPS University could fully express itself and function to the best of its ability.

Mateusz Antczak, designer of the new visual identity system of SWPS University