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Global media - global societies - European perspective. Our program will help you to understand the directions, in which modern societies are evolving.

Barbara Giza, Associate Professor, SWPS University in Warsaw

Media and Society
Double Degree with Macromedia University, Germany

  • Level: Graduate (Master's Degree)
  • Major: Journalism and Social Communication
  • Duration and mode: 2-year program, full-time
  • Language of instruction: English
  • Applications closed

Study in Poland & Germany

Our double degree Media and Society program, offered in cooperation with Macromedia University of Applied Sciences in Germany, is designed to train media professionals of the future. During the first year, you will study at SWPS University in Warsaw, Poland, where you will gain theoretical knowledge and practical skills indispensible to jouranlists, during lectures and workshops led by media and social communication experts. For the second year of your studies, you will move to Macromedia University in Munich or Berlin in Germany, where you will complete real tasks and practical projects at renowned companies such as Siemens, Adobe or Sky.

After successful completion of the program students receive the following diplomas:

  • Master's Degree in Journalism and Social Communication from SWPS University
  • Master's Degree in Media and Communication Management from Macromedia University

macromedia and SWPS


Our program is addressed to candidates who are interested in media management as well as business managers, journalists, public relation specialists as well as marketing and advertising experts. The program will also appeal to those who are looking for original and innovative teaching methods that will help them to meet the demanding requirements of the contemporary employment market. Those who are looking for programs that employ the latest technologies and tools in their teaching process. The program may also be interesting for individuals who already work in international and multicultural organizations.


Students are accepted to the program based on their academic performance, motivation and language skills. The requirements for the double degree program are as follows:

  • Bachelor's degree diploma in any field
  • Demonstrated English language proficiency (TOEFL (iBT) with at least 72 out of 120 points or IELTS with at least 6.0 out of 9.0, or equivalent).

Career Prospects

Our graduates go on to successful careers in media and PR organizations, such as: newspapers, radio, television, media agencies, public relations companies, advertising agencies, marketing departments of international corporations or choose careers in politics and diplomacy.

10 reasons

Why is it beneficial to opt for a double degree?

  • Become a media professional of the future and an expert in brand and media management.
  • Earn two diplomas, from two of Europe's leading universities in the field of social sciences and media and communication management.
  • Complete the first year of studies at SWPS University a leading university in social sciences in Poland.
  • Complete the second year of studies at Macromedia University, a leading university for professionally-oriented courses in media management, communications design, arts, music and business administration in Germany.
  • Study in two countries, meet people from all over the world, and gain international experience.

Why study Media and Society / Media and Communication Management?

  • The programs combine theoretical knowledge and practical skills.
  • Students learn from experts and practitioners, who have extensive work experience in creative industries on the national and international markets.
  • Students have access to professional studios and laboratories, such as recording and editing rooms.
  • Internships allow students to work on real business projects and develop practical skills, which prepares them for employment in the industry and is conducive to professional networking.
  • After graduation, students may apply for a German 18-month job seeker visa and look for exciting career opportunities at numerous companies on the German media market.

First year in Warsaw, Poland

At SWPS University, you will gain theoretical knowledge and practical skills during lectures and workshops led by media experts. You will acquire knowledge related to communication, organizational culture, media studies and public relations. For example, you will study mass media communication, intercultural communication, politics and media in Europe, business planning, and principles of journalism. You will conduct research and information assessments and you will learn how to differentiate between real and fake news. You will also gain effective presentation, persuasion, negotiation and mediation skills.

You will learn how to use digital media to ensure reach, followers, views, and downloads. We will teach you how to effectively manage public and media relations and show you the latest trends and techniques of building personal brand. Our experts will share their experience related to the implementation of new technologies in the media market. You will have a chance to practice your competencies in professionally equipped studios, such as radio production room or computer labs.

You will have an opportunity to learn in an international and multicultural environment that fosters team work competencies and creative problem solving. This will prepare you for a career in multicultural organizations. You will learn how to manage inter-cultural communication and conflict resolution, in particular in Central and East European environment.

Additionally, you will have an opportunity to grow your professional contact network.

At the end of the first year, you will be required to formulate the topic of your thesis..

To fulfill SWPS University’s diploma requirements, you must complete a working internship during the second year at Macromedia University.


Second year in Munich or Berlin, Germany

At Macromedia University, you will have an opportunity to complete real tasks and practical projects often with renowned companies that are part of the university's network, such as Siemens, Adobe or Sky. During the first semester you will gain analytical skills, which you will apply in the second semester to conduct research for your evidence-based Master’s thesis. You will also gain theoretical knowledge indispensable for professionals working in creative industries.

You will have classes three days a week, which will allow you to find an internship employment and work for two days a week (240 hours of internship are required to fulfil the diploma requirements at SWPS University). Munich, a home to numerous corporations and international companies, and Berlin, a hub for media and communications start-ups, offer ample opportunities for student internships. Thanks to the internships and practical projects completed in cooperation with business partners, many students find employment right after graduation.

Macromedia University is one of the largest German universities for professionally-oriented courses in media management, design and business administration. As the ‘University for Digital Transformation’, Macromedia teaches the approaches and methods required to actively shape the digital age. Leveraging their network of more than 500 practice partners, Macromedia University ensures that students gain practical skills they need to succeed in the Industry 4.0 environment. With campuses in major cities like Munich, Cologne, Hamburg and Berlin the university is well-positioned to provide students with exposure to industry and future career opportunities.

The Macromedia University is accredited by the FIBAA agency and by the State Ministry of Baden-Wuerttemberg for Sciences, Research and Arts. In 2011, the university also received institutional accreditation from the German Federal Government's Scientific Council, and in 2014 the quality seal of the media camp in Bavaria.

More information about the 2nd year of studies at Micromedia Unviersity »

Faculty and Guest Lecturers

Application Step By Step

  1. Fill in and submit the online application form with the required documents
  2. Pay the application fee
  3. Send the required documents to the Admissions Office
  4. Wait for SWPS University to verify your documents
  5. Pay the tuition fee
  6. Wait for the Acceptance Letter
  7. Upon your arrival in Poland, submit original documents to the Admissions Office
  8. During the first semester, submit the Nostrification of your diploma (if applicable)

Applications closed

If you wish to receive information about new programs of study and application dates, please provide your contact information.

2019-2020 -Tuition Fee
First year in Warsawa, Poland
10 instalments 635 EUR
2 instalments 3,120 EUR
1 instalment 6,000 EUR
2020-2021 -Tuition Fee
Second year in Berlin or Munich, Germany
1 instalment 12,000 EUR
Fee for 2 students who achieve highest grades during 1st year
(50% off the full tuition fee)
6,000 EUR

Admissions Office

On Friday, August 16th the office will be open from 8:00 to 16:00.

  • admissions@swps.edu.pl
  • +48 22 517 99 61
  • Office Hours:
    Monday to Friday: 8.00-18.00,
    Saturday 10:00 - 14:00
  • SWPS University of Social Sciences and Humanities
    Chodakowska 19/31, 03-815, Warsaw, Poland
    room 004, main hall on the ground floor