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SWPS University - Main page

Aleksander Minkacz

 

Aleksander Minkacz

 

Profile

He is digital strategist, consultant and designer based in Katowice, Poland. In the last 10 years he has worked with brands such as Trivago, Disney Studios, Bing or the National Museum in Warsaw. Having experienced various environments like agencies, corporations and startups, he's passionate about discovering what makes all of them consistently creative and innovative. Currently he works as a UX Lead at Roche, where he oversees several activities ranging from DesignOps implementations, personalised healthcare products, to qualitative & quantitative research with patients and health professionals. His approach blends product thinking with brand thinking, dealing with how digital products and brands work, look, communicate and change people's minds. A psychology geek, he's passionate about the intersection of Eastern spirituality and modern science of mind and behavior.