Profile
Michał Medowski is an experienced marketing practitioner and executive with over 25 years of experience. His career spans 15 international markets and includes work across 20 product categories for more than 30 different brands. He uniquely combines high-level marketing expertise with a strong practical background in sales.
Professional Background
He is a Chartered Marketer accredited by the Chartered Institute of Marketing (CIM). With an initial background in management engineering, he completed several postgraduate programs focused on marketing sciences and consumer psychology.
Before joining academia, he built a successful track record at some of the world’s largest international companies, including Unilever, Kraft Foods/Mondelez, and Reckitt. As a business leader, he is highly experienced in leading large teams and solving complex problems in high-pressure environments.
Research
His academic work bridges the gap between business practice and scientific research. His PhD thesis and ongoing studies focus on:
- Evidence-based management
- Evidence-based marketing
- Brand portfolio management