Assistant Professor Mariusz Wszołek – Communication expert. Vice-Director of the Institute of Design at SWPS University, Assistant Professor at the Department of Graphic Design at SWPS University in Wrocław. Professionally, he is interested in theory and practice of design communication and, in particular, in inclusive, participatory and sustainable approach to design. Editor of Manual and Communication Design series of publications. Author of books and articles on advertising, design process and sustainable design. Additionally, he designs and consults on strategy, corporate image, and communication policies for companies and institutions. His clients include NEONET, PDG, Ministry of Science and Higher Education (MNiSW), and the University of Wrocław. Blogger: na—magazynie.