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SWPS University - Main page

Awards & Recognition

School of Form Students Win Prestigious Red Dot Award

School of Form Students Win Prestigious Red Dot Award

The Red Dot Award is considered to be the Oscar of the design world. Therefore, we are delighted to announce that two students from our School of Form, Ladan Zadfar and Mohammad Farshad, have just won a Red Dot award in the Product Design Category for their Icy Galaxy ice mold. The competition jury recognized the aesthetic, ecological, and process improvement qualities of the product. The Icy Galaxy embodies School of Form’s philosophy of human-centered design that makes life better for users. Congratulations Ladan and Mohammad!

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Icy Galaxy

Icy Galaxy is a food grade silicone mold for making sphere-shaped ice balls for cooling beverages and enhancing the aesthetic experience of users. The designers of Icy Galaxy, Ladan Zadfar and Mohammad Farshad – students of SWPS University’s School of Form, have managed to achieve something impossible, like putting a round peg into a square hole. They have managed to improve on a tried and true square ice cube, by designing a spherical ice mold with spiral indentations that evoke the Milky Way. Apart from being beautiful, Icy Galaxy offers a larger cooling surface, which shortens the cooling time of a liquid, and requires less energy to achieve the frozen state. Additionally, the mold uses much less water to achieve the same cooling effect as the traditional ice cube.

Furthermore, the Icy Galaxy mold is multipurpose. Apart from producing space-inspired ice shapes, it can be used to make fancy chocolates, worthy of the Willy Wonka factory, or light as air patisserie cakes.

Icy Galaxy

Icy Galaxy

Red Dot Awards

The annual Red Dot Awards have become one of the most sought-after seals of quality for good design around the world. To appropriately appraise different kinds of design, the jury awards Red Dots in three categories: Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. The award-winning designs are displayed in the Red Dot Design Museums, in the online presentation,and in the Red Dot Design Yearbook. The winning designers can use the winner label in their own communication and marketing materials to set themselves apart from their competitors.

With more than 18,000 entries from design professionals, companies and organizations from over 70 countries each year, the Red Dot Award is now one of the world’s largest and most acclaimed design competitions.

Read more about the Red Dot Award and the Red Dot Institute »

Icy Galaxy

Icy Galaxy

School of Form - Unique Design School

The philosophy of School of Form revolves around human-centered design that tries to understand people and meet their needs. At School of Form we teach human-centered design. Students not only learn how to design products, but also how to make them in different technologies, and prepare them manufacturing. They also acquire some business skills and learn how to network with business partners. The unique program of study, which combines elements of design and humanities, has been developed by a team of experts lead by Lidewij Edelkoort, former Director of the Design Academy Eindhoven and School of Form’s mentor.

Study design at SWPS University's School of Form »

 

Designers

Ladan Zadfar nd Mohammad Farshad

Ladan Zadfar and Mohammad Farshad – are from Iran. As a design team, they use their common view of the world in key matters, and draw on their differences for inspiration. Every one of their projects is a result of long discussions, observations, and tests. As fellow students, they are very kind, helpful, and always ready to support their colleagues and people in their community.

Ladan and Mohammad study Industrial Design at School of Form. In the past few years, they presented their designs at numerous international exhibitions in China, Hungary, India, Italy, and the Netherlands. Since 2016, they have been gaining recognition in A’Design Award competitions in Germany and Italy. In 2020, their “Wild Cook” device was awarded an IF Design Award, in the Professional Concept category, in Germany, and was also recognized, together with the “Icy Galaxy” ice mold, in Italy. Since 2019, Ladan has been a member of the competition jury of the A’Design Award.

Ladan’s and Mohammad’s passion in life is to design products that offer solutions to daily problems, while bringing beauty to the everyday. Their philosophy is rooted in developing very simple concepts, inspired by tiny imperfections in the surrounding world, and by the needs of their generation.

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