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SWPS University - Main page

LIKE A PRO
implementation
international
research
strategic
ongoing

LIKE A PROFrom niche to mainstream - alternative proteins for everybody and everywhere

principal investigator / project leader
Aleksandra Łuszczyńska
Professor

psychologist, specializing in health psychology

Full bio
project value: PLN 1,659,725 (EUR 373, 257)
funding source: European Commission
discipline: psychology
research center: Institute of Psychology
location: Wrocław
duration: 2022 2023 2024 2025 2026

The interest of Europeans in alternative proteins is becoming clear and this trend is the perfect ground for the dietary shift towards sustainable and healthy nutrition and food systems, in line with the ambitions of the EU Green Deal, Farm to Fork strategy and EU’s climate goals. Yet, this interest is not reflected in the European dietary patterns, as alternative proteins are mainly consumed by early adopters, while the majority is less receptive towards alternatives or have limited possibilities to integrate them in the diets. This gap between interest and consumption is due to obstacles in the food environments such as product limited offering, suboptimal product taste, isolated product placement in shops or menus, etc.. Without overcoming these obstacles, alternative proteins will remain a niche.

Grant: HORIZON-CL6-2022-FARM2FORK-01-07

Project objectives

The goal of the project is to increase acceptability and availability of alternative protein sources among European consumers. This aim will be reach by developing new food products and by research focused on food environment, mechanisms involved in food environment changes, and co-creation of promotional programs enhancing intake of alternative protein-based foods. Stakeholders across the food chain will participate in the project.

Researcher from SWPS University will analyze the psychosocial and environmental determinants of consumer choices. They will also develop complex system maps of food environments across 13 European countries. Finally, they will carry out research geared toward developing optimal strategies for the promotion of foods derived from alternative protein sources, across Europe.

LIKE-A-PRO aims to mainstream alternative proteins, making them accessible, available, and acceptable to everybody (from children to elderly, vulnerable groups) and everywhere (across Europe, in urban, peri-urban, and rural areas). To achieve this, key representatives along the entire alternative protein value chain (growers, producers, cooks, retailers, consumers, researchers) will work together in a trans-disciplinary consortium. To improve European food environments towards fostering alternative protein consumption, practical solutions will be co-designed with citizens. This social innovation will take place in 11 living labs and in 4 real life food environments. For a diversified alternative protein offering, 16 new alternative protein products will be developed with 7 sustainable, healthy, and novel sources. To secure result deployment, the project will actively involve middle food system actors (+35,000 companies) – via co-creation and capacity building. For a maximized impact, innovative communication campaigns will be launched in 6 countries, reaching 8 million citizens in 4 years.

Łuszczyńska, Aleksandra Principal Investigator
Bio
Tak
Specialization
psychologist, specializing in health psychology
Permanent employee
Tak
First and last name
Aleksandra Łuszczyńska
Academic degree or title
Professor
City
wroclaw
Discipline
psychology
Position
profesor
Role in the Faculty
{"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Faculty of Psychology in Wroc\u0142aw"}}
Role in the Department
{"funkcja-w-katedrze0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Department of Clinical and Health Psychology"}}
Role in the Institute
{"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology "}}
Role in the Research Center
{"funkcja-w-centrum0":{"Funkcja":"Head","\u0141\u0105cznik":"of the","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
Faculty
Array
Institute
Array
Professor Aleksandra Łuszczyńskapsychologist, specializing in health psychology

Methodology

Data will be analyzed using systematic reviews and meta-reviews methods. Complex system maps will be developed using model group building.

Team

Banik, Anna
Bio
Nie
Specialization
psychologist
Permanent employee
Tak
First and last name
Anna Banik
Academic degree or title
Ph.D. / Assistant Professor
Discipline
psychology
Position
adiunkt
Role in the Faculty
{"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Faculty of Psychology in Wroc\u0142aw"}}
Role in the Department
{"funkcja-w-katedrze0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Department of Clinical and Health Psychology"}}
City
warszawa
Role in the Institute
{"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
Role in the Research Center
{"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
Faculty
Array
Institute
Array
Ph.D. / Assistant Professor Anna Banikpsychologist
Kornafel, Anna
Bio
Nie
Specialization
psychologist
Permanent employee
Tak
First and last name
Anna Kornafel
Academic degree or title
Research Technical Assistant
Role in the Institute
{"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
Position
asystent
Role in the Faculty
[]
Role in the Department
[]
Role in the Research Center
[]
Research Technical Assistant Anna Kornafelpsychologist
Kuliś-Stefańczyk, Ewa
Bio
Nie
Permanent employee
Tak
Specialization
psychologist
First and last name
Ewa Kuliś-Stefańczyk
Academic degree or title
M.A. / Research Technical Assistant
Role in the Faculty
{"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":""}}
Role in the Research Center
{"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applies Research on Health Behavior and Health"}}
Discipline
psychology
Institute
CARE-BEH Center for Applied Research on Health Behavior and Health
Role in the Department
[]
Role in the Institute
[]
M.A. / Research Technical Assistant Ewa Kuliś-Stefańczykpsychologist
Misiakowska, Jowita
Bio
Nie
Specialization
psychologist
Permanent employee
Tak
First and last name
Jowita Misiakowska
Academic degree or title
Research Technical Assistant
Role in the Faculty
[]
Role in the Department
[]
Role in the Institute
[]
Role in the Research Center
[]
Research Technical Assistant Jowita Misiakowskapsychologist
Szczuka, Zofia
Bio
Tak
Permanent employee
Tak
Role in the Research Center
{"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applies Research on Health Behavior and Health"}}
Specialization
psychologist
First and last name
Zofia Szczuka
Academic degree or title
Ph.D. / Assistant Professor
City
katowice
Discipline
psychology
Position
adiunkt
Role in the Institute
{"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
Institute
Array
Role in the Faculty
[]
Role in the Department
[]
Ph.D. / Assistant Professor Zofia Szczukapsychologist
Zaleśkiewicz, Hanna
Bio
Tak
Specialization
psychologist
Permanent employee
Tak
First and last name
Hanna Zaleśkiewicz
Academic degree or title
Research Technical Assistant
Role in the Research Center
{"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
City
wroclaw
Discipline
psychology
Institute
CARE-BEH Center for Applied Research on Health Behavior and Health
Role in the Faculty
[]
Role in the Department
[]
Role in the Institute
[]
Research Technical Assistant Hanna Zaleśkiewiczpsychologist
Maria Siwy

Members of the consortium

  1. ASOCIACION PARA LA INVESTIGACION DESARROLLO E INNOVACION DEL SECTOR AGROALIMENTARIO – AIDISA, Spain
  2. FRAUNHOFER-GESELLSCHAFT ZUR FÖRDERUNG DER ANGEWANDTEN FORSCHUNG EV, Germany
  3. YNSECT NL R&D BV, the Netherlands
  4. MØREFORSKING AS, Norway
  5. RIMFROST AS, Norway
  6. CALIDRIS BIO, Belgium
  7. ASOCIACION PROFESIONAL DE PRODUCTORES DE SUSTRATOS Y HONGOS DE LA RIOJA NAVARRA Y ARAGON, Spain
  8. KINOKO – TECH LTD, Israel
  9. CELABOR SCRL, Belgium
  10. BIOZOON GMBH, Germany
  11. REVO FOODS GMBH, Austria
  12. FLOWFOOD AS, Norway
  13. CARNES DE TERUEL SA, Spain
  14. COLLABORATING CENTRE ON SUSTAINABLE CONSUMPTION AND PRODUCTION GGMBH, Germany
  15. UNIWERSYTET SWPS, Poland
  16. AMERIKANIKO KOLLEGIO ELLADOS, KENTRO EREVNAS, Greece
  17. ITC – INOVACIJSKO TEHNOLOSKI GROZD MURSKA SOBOTA, Slovenia
  18. ZEYTİNCE EKOLOJİK YAŞAMI DESTEKLEME DERNEĞİ, Turkey
  19. DEMOS RESEARCH INSTITUTE OY, Finland
  20. FOODLAB PROEF, Belgium
  21. BASQUE CULINARY CENTER FUNDAZIOA, Spain
  22. STICHTING FOOD VALLEY, the Netherlands
  23. FBCD AS, Dania;
  24. SPREAD EUROPEAN SAFETY AND SUSTAINABILITY GEIE, Italy
  25. EURIZON SL, Spain
  26. GREEN FOOD LAB B.V., Spain
  27. ALMA MATER STUDIORUM – UNIVERSITA DI BOLOGNA, Italy
  28. FUNDACION GAIKER, Spain
  29. ALIMENTOS SANYGRAN SL, Spain
  30. SAFE FOOD ADVOCACY EUROPE, Belgium
  31. 21 MARKETS B.V., the Netherlands.

Application of results

The results will support the stakeholders involved in food systems across Europe in the preparation of new acceptable and accessible foods made from alternative protein sources.