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SWPS University - Main page

LIKE A PRO
implementation
international
research
strategic
ongoing

LIKE A PROFrom niche to mainstream - alternative proteins for everybody and everywhere

principal investigator / project leader
Aleksandra Łuszczyńska
Professor

psychologist, specializing in health psychology

Full bio
project value: PLN 1,659,725 (EUR 373, 257)
funding source: European Commission
discipline: psychology
research center: Institute of Psychology
location: Wrocław
duration: 2022 2023 2024 2025 2026

The interest of Europeans in alternative proteins is becoming clear and this trend is the perfect ground for the dietary shift towards sustainable and healthy nutrition and food systems, in line with the ambitions of the EU Green Deal, Farm to Fork strategy and EU’s climate goals. Yet, this interest is not reflected in the European dietary patterns, as alternative proteins are mainly consumed by early adopters, while the majority is less receptive towards alternatives or have limited possibilities to integrate them in the diets. This gap between interest and consumption is due to obstacles in the food environments such as product limited offering, suboptimal product taste, isolated product placement in shops or menus, etc.. Without overcoming these obstacles, alternative proteins will remain a niche.

Grant: HORIZON-CL6-2022-FARM2FORK-01-07

Project objectives

The goal of the project is to increase acceptability and availability of alternative protein sources among European consumers. This aim will be reach by developing new food products and by research focused on food environment, mechanisms involved in food environment changes, and co-creation of promotional programs enhancing intake of alternative protein-based foods. Stakeholders across the food chain will participate in the project.

Researcher from SWPS University will analyze the psychosocial and environmental determinants of consumer choices. They will also develop complex system maps of food environments across 13 European countries. Finally, they will carry out research geared toward developing optimal strategies for the promotion of foods derived from alternative protein sources, across Europe.

LIKE-A-PRO aims to mainstream alternative proteins, making them accessible, available, and acceptable to everybody (from children to elderly, vulnerable groups) and everywhere (across Europe, in urban, peri-urban, and rural areas). To achieve this, key representatives along the entire alternative protein value chain (growers, producers, cooks, retailers, consumers, researchers) will work together in a trans-disciplinary consortium. To improve European food environments towards fostering alternative protein consumption, practical solutions will be co-designed with citizens. This social innovation will take place in 11 living labs and in 4 real life food environments. For a diversified alternative protein offering, 16 new alternative protein products will be developed with 7 sustainable, healthy, and novel sources. To secure result deployment, the project will actively involve middle food system actors (+35,000 companies) – via co-creation and capacity building. For a maximized impact, innovative communication campaigns will be launched in 6 countries, reaching 8 million citizens in 4 years.

  • Łuszczyńska, Aleksandra Principal Investigator
    Bio
    Tak
    Specialization
    psychologist, specializing in health psychology
    Permanent employee
    Tak
    First and last name
    Aleksandra Łuszczyńska
    Academic degree or title
    Professor
    City
    wroclaw
    Discipline
    psychology
    Position
    profesor
    Role in the Faculty
    {"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Faculty of Psychology in Wroc\u0142aw"}}
    Role in the Department
    {"funkcja-w-katedrze0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Department of Clinical and Health Psychology"}}
    Role in the Institute
    {"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology "}}
    Role in the Research Center
    {"funkcja-w-centrum0":{"Funkcja":"Head","\u0141\u0105cznik":"of the","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
    Faculty
    Array
    Institute
    Array
    Professor Aleksandra Łuszczyńskapsychologist, specializing in health psychology
  • Methodology

    Data will be analyzed using systematic reviews and meta-reviews methods. Complex system maps will be developed using model group building.

    Team

  • Banik, Anna
    Bio
    Nie
    Specialization
    psychologist
    Permanent employee
    Tak
    First and last name
    Anna Banik
    Academic degree or title
    Ph.D. / Assistant Professor
    Discipline
    psychology
    Position
    adiunkt
    Role in the Faculty
    {"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Faculty of Psychology in Wroc\u0142aw"}}
    Role in the Department
    {"funkcja-w-katedrze0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Department of Clinical and Health Psychology"}}
    City
    warszawa
    Role in the Institute
    {"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
    Role in the Research Center
    {"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
    Faculty
    Array
    Institute
    Array
    Ph.D. / Assistant Professor Anna Banikpsychologist
  • Kornafel, Anna
    Bio
    Nie
    Specialization
    psychologist
    Permanent employee
    Tak
    First and last name
    Anna Kornafel
    Academic degree or title
    Research Technical Assistant
    Role in the Institute
    {"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
    Position
    asystent
    Role in the Faculty
    []
    Role in the Department
    []
    Role in the Research Center
    []
    Research Technical Assistant Anna Kornafelpsychologist
  • Kuliś-Stefańczyk, Ewa
    Bio
    Nie
    Permanent employee
    Tak
    Specialization
    psychologist
    First and last name
    Ewa Kuliś-Stefańczyk
    Academic degree or title
    M.A. / Research Technical Assistant
    Role in the Faculty
    {"funkcja-na-wydziale0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":""}}
    Role in the Research Center
    {"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applies Research on Health Behavior and Health"}}
    Discipline
    psychology
    Institute
    CARE-BEH Center for Applied Research on Health Behavior and Health
    Role in the Department
    []
    Role in the Institute
    []
    M.A. / Research Technical Assistant Ewa Kuliś-Stefańczykpsychologist
  • Misiakowska, Jowita
    Bio
    Nie
    Specialization
    psychologist
    Permanent employee
    Tak
    First and last name
    Jowita Misiakowska
    Academic degree or title
    Research Technical Assistant
    Role in the Faculty
    []
    Role in the Department
    []
    Role in the Institute
    []
    Role in the Research Center
    []
    Research Technical Assistant Jowita Misiakowskapsychologist
  • Szczuka, Zofia
    Bio
    Tak
    Permanent employee
    Tak
    Role in the Research Center
    {"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applies Research on Health Behavior and Health"}}
    Specialization
    psychologist
    First and last name
    Zofia Szczuka
    Academic degree or title
    Ph.D. / Assistant Professor
    City
    katowice
    Discipline
    psychology
    Position
    adiunkt
    Role in the Institute
    {"funkcja-w-instytucie0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"Institute of Psychology"}}
    Institute
    Array
    Role in the Faculty
    []
    Role in the Department
    []
    Ph.D. / Assistant Professor Zofia Szczukapsychologist
  • Zaleśkiewicz, Hanna
    Bio
    Tak
    Specialization
    psychologist
    Permanent employee
    Tak
    First and last name
    Hanna Zaleśkiewicz
    Academic degree or title
    Research Technical Assistant
    Role in the Research Center
    {"funkcja-w-centrum0":{"Funkcja":"","\u0141\u0105cznik":"","Nazwa w mianowniku":"CARE-BEH Center for Applied Research on Health Behavior and Health"}}
    City
    wroclaw
    Discipline
    psychology
    Institute
    CARE-BEH Center for Applied Research on Health Behavior and Health
    Role in the Faculty
    []
    Role in the Department
    []
    Role in the Institute
    []
    Research Technical Assistant Hanna Zaleśkiewiczpsychologist
  • Maria Siwy

    Members of the consortium

    1. ASOCIACION PARA LA INVESTIGACION DESARROLLO E INNOVACION DEL SECTOR AGROALIMENTARIO – AIDISA, Spain
    2. FRAUNHOFER-GESELLSCHAFT ZUR FÖRDERUNG DER ANGEWANDTEN FORSCHUNG EV, Germany
    3. YNSECT NL R&D BV, the Netherlands
    4. MØREFORSKING AS, Norway
    5. RIMFROST AS, Norway
    6. CALIDRIS BIO, Belgium
    7. ASOCIACION PROFESIONAL DE PRODUCTORES DE SUSTRATOS Y HONGOS DE LA RIOJA NAVARRA Y ARAGON, Spain
    8. KINOKO – TECH LTD, Israel
    9. CELABOR SCRL, Belgium
    10. BIOZOON GMBH, Germany
    11. REVO FOODS GMBH, Austria
    12. FLOWFOOD AS, Norway
    13. CARNES DE TERUEL SA, Spain
    14. COLLABORATING CENTRE ON SUSTAINABLE CONSUMPTION AND PRODUCTION GGMBH, Germany
    15. UNIWERSYTET SWPS, Poland
    16. AMERIKANIKO KOLLEGIO ELLADOS, KENTRO EREVNAS, Greece
    17. ITC – INOVACIJSKO TEHNOLOSKI GROZD MURSKA SOBOTA, Slovenia
    18. ZEYTİNCE EKOLOJİK YAŞAMI DESTEKLEME DERNEĞİ, Turkey
    19. DEMOS RESEARCH INSTITUTE OY, Finland
    20. FOODLAB PROEF, Belgium
    21. BASQUE CULINARY CENTER FUNDAZIOA, Spain
    22. STICHTING FOOD VALLEY, the Netherlands
    23. FBCD AS, Dania;
    24. SPREAD EUROPEAN SAFETY AND SUSTAINABILITY GEIE, Italy
    25. EURIZON SL, Spain
    26. GREEN FOOD LAB B.V., Spain
    27. ALMA MATER STUDIORUM – UNIVERSITA DI BOLOGNA, Italy
    28. FUNDACION GAIKER, Spain
    29. ALIMENTOS SANYGRAN SL, Spain
    30. SAFE FOOD ADVOCACY EUROPE, Belgium
    31. 21 MARKETS B.V., the Netherlands.

    Application of results

    The results will support the stakeholders involved in food systems across Europe in the preparation of new acceptable and accessible foods made from alternative protein sources.

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