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Golden Paper Clip Award for SWPS University’s YouTube Channel

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Golden Paper Clip Award for SWPS University’s YouTube Channel

Over 34,000 subscribers, close to 4 million views, hundreds of likes, positive comments, and shares of educational and scientific content provided by SWPS University - these numbers speak for themselves. The Polish Public Relations Consultancies Association agreed that achievements of this kind deserve a Złoty Spinacz [Golden Paper Clip] award in the Content Marketing - Branded Content category. The award ceremony took place on December 1st at the Sofitel Hotel in Warsaw.

Best University Channel on YouTube in Poland

SWPS University’s channel Strefa Psyche [Psyche Zone] on YouTube provides professional content on a variety of topics, including psychology, motivation and personal development. It is the most popular and most commented university channel in Poland, which receives the highest notes from users. SWPS University successfully shares knowledge and learning not only on its campuses, but also online, where the number of views reaches close to 4 million.

After only six months of activity, SWPS University’s Psyche Zone channel was noticed by experts in the video marketing industry. According to the 2017 MUSE report our channel has been ranked the best university channel in Poland.

We owe this success to professional content, interesting and current topics, regular uploads of new materials and continuous analysis of the online video market. Our efforts in this area are dictated by our goal to share knowledge with a wider audience, people who are looking for valuable information and answers to many questions online.

For several years, SWPS University has been sharing knowledge with the audiences wider than just the student body, in the form of free lectures and workshops. We want to make science-based knowledge available to everyone, regardless of their age or the place where they live. We are very happy that our efforts are meeting with ever increasing interest. It is very motivating for us and helps us to plan future projects. I would like to encourage everyone to follow us online, because we will be launching new channels and new content soon.

Kinga Nowacka, Director of Marketing

SWPS University Sharing the Wealth of Knowledge

For many years, SWPS University has been sharing knowledge in the form of free lectures and workshops addressed to teenagers, parents, and teachers. We focus on topics and issues important for these diverse groups and we are constantly developing new Internet channels of communication, where audiences can access professional materials and have an opportunity to listen to experts specializing in different disciplines.

SWPS University’s YouTube channel is one of the 40 communication channels that we manage on 13 different social media networks to meet the needs of our audiences and to reach them with our messages. It is a natural step in our social media strategy that we have been implementing for the past few years. We will continue to develop our online presence by adding valuable content, including written texts, audio and video materials, and by using all tools that the Internet has to offer.

Złote Spinacze (Golden Paper Clips) Competition

The competition has been established by the Polish Public Relations Consultancies Association (PPRCA), in 2003. The goal of the competition is to encourage professional attitudes and raise the standards in the PR industry as well as to create a positive image of the industry by the promotion of the best and most creative projects in Poland. The competition also helps to educate business community on the value of professional PR for bueinss. During the 15th edition of the Golden Paper Clips awards, the jury assessed 32 projects. Once again, SWPS University was among the best in the industry.

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SWPS University Awarded 2018 Paper Clip for Educational Channel »

 

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