In the largest Polish ranking of brand image in the media, called “Top Marka” (Top Brand), conducted by the “Press” magazine and an information agency “PRESS-SERVICE Monitoring Mediów”, SWPS University ranked 6th in the higher education institution category, ahead of the leading public universities. Significantly, we are the only non-public university in this ranking. We are extremely happy that our activity in the traditional, electronic, and social media, aimed at popularization of science and latest research, meets with great interest of readers and viewers.
Top Brand Among Non-Public Higher Education Institutions in Poland
Brand image in the media is one of the key elements that allows to assess its potential, value, and strength. “The power of SWPS University brand in the media stems from the commitment of our researchers and their readiness to share scientific knowledge beyond our university, by working with editorial teams and through individual projects disseminated via our own communication channels,” says Marta Komor, Director of the Communication and Customer Services Department, at SWPS University. “Thanks to a close cooperation with our Public Relations Office, our experts comment on the current social and political affairs and explain results of latest studies, in the leading news and professional media, on daily bases.”
Sharing Expert Knowledge
We share knowledge not only with our students on our campuses, but also on the Internet and via new technologies. We have developed our own communication platforms that gradually have joined the ranks of the leading content providers in various thematic categories.
For example, we offer online webinars on YouTube and podcasts on various audio streaming platforms. We offer thematic blogs on psychology, law, and management, as well as on the newest trends in culture and design. We were the first university in the world to share knowledge in podcast form on Spotify. Currently, we are one of the top Polish content providers in this service. The quality and value of the information we provide on these portals as well as in the local and national media is confirmed by the growing number of viewers and subscribers and by media and marketing awards. “Top Marka” (Top Brand) 2020 is one of such awards.
“The drive to share knowledge is part of our employees’ and students’ DNA. Therefore, we can continuously develop our multi-channel communication projects, reach people interested in disciplines we specialize in, and inspire media and their followers with our expert knowledge,” explains Marta Komor.
Thanks to the close cooperation with our Public Relations office, our experts comment on the current social and political affairs and explain results of latest studies, in the leading news and professional media. In collaboration with our Marketing Department our scholars get involved in various initiatives, such as open lectures on our communication channels that we have gradually developed over the years on YouTube, podcasts on audio streaming platforms, and expert articles published on our thematic popular science blogs.
Marta Komor, Director of the Communication and Customer Services Department, SWPS University
“Top Marka” - Best Brands in Poland
The “Top Marka” ranking has been launched 13 years ago by the “Press” magazine and an information agency “PRESS-SERVICE Monitoring Mediów”. The “Universities” category was added for the first time this year. The winner in the category was the University of Warsaw.
To compile the latest ranking, the jurors analyzed data from print media, the Internet and from social media, for the period from July, 2019 to June 2020 ̶ in total 97 million pieces of information, including: 2 million printed and 15 million online articles, and 80 million posts in social media. The ten most-talked-about brands in each of the 50 categories were selected. Then, materials related to each of the selected brands were carefully analyzed, taking into consideration various criteria, such as the number and impact of publications and social media sentiment analysis. The quality of each brand’s content was also assessed – the more positive the message, the higher score of the brand. Brands displaying consistent strength received the highest scores.