Profile
Michał Moneta is an experienced practitioner who combines marketing, behavioral science with a focus on emerging technologies. His academic and professional work is centered on Digital Cognition, a framework he developed to explain how digital environments and platforms shape human judgment, attention, and decision-making in the modern era.
Academic Background and Research
He holds a Ph.D. in Social Sciences, specializing in Management and Quality Studies. His doctoral dissertation, “Cognitive Biases and the Effectiveness of Content Marketing”, serves as the foundation for his ongoing research into the behavioral mechanisms of marketing communication.
An active contributor to the field, he is the author of “Cognitive Biases in Content Marketing” and co-author of the monographs “The Future of Marketing: Concepts, Methods, Technologies” and “The Individual and Their Environment in the Face of the COVID-19 Pandemic”.
His current research interests include:
- Cognitive biases in digital communication
- Technology-mediated decision making
- The impact of Generative AI and Web3 on individual and organizational behavior
Teaching
At SWPS University, he teaches courses in marketing, digital analytics, e-commerce, and AI-supported decision-making. His teaching philosophy emphasizes analytical thinking, empirical reasoning, and the practical application of research-based frameworks.
Professional Experience
Alongside his academic career, he brings a decade of professional and consulting experience. He has collaborated with a diverse range of brands and organizations, including Otodom, Milka, Rossmann, Dr Gaja, Miody Manuka, Ramp Network, and MIM Solutions, as well as technology and education leaders such as Lightcurve and questus.