Profile
Michał Moneta, Ph.D., is a researcher, consultant, and business trainer specializing in decision quality (DQ) in the age of AI. Through his work in the field of Digital Cognition, he combines behavioral economics, artificial intelligence, and marketing expertise to help organizations design cognitively safe ways of working with technology, reduce cognitive offloading, and understand customer journeys shaped by AI.
Academic Background and Research
He holds a Ph.D. in Social Sciences, specializing in Management and Quality Studies. His doctoral dissertation, “Cognitive Biases and the Effectiveness of Content Marketing”, serves as the foundation for his ongoing research into the behavioral mechanisms of marketing communication.
An active contributor to the field, he is the author of “Cognitive Biases in Content Marketing” and co-author of the monographs “The Future of Marketing: Concepts, Methods, Technologies” and “The Individual and Their Environment in the Face of the COVID-19 Pandemic”.
His current research interests include:
- Cognitive biases in digital communication
- Technology-mediated decision making
- The impact of Generative AI and Web3 on individual and organizational behavior
Teaching
At SWPS University, he teaches courses in marketing, digital analytics, e-commerce, and AI-supported decision-making. His teaching philosophy emphasizes analytical thinking, empirical reasoning, and the practical application of research-based frameworks.
Conferences
A frequent keynote speaker at academic and business conferences focused on technology, marketing, and data, he has presented at major events including:
- Tech of Tomorrow
- AI Reality Tour
- International On-chain Economy Conference
- Digital Money Forum
Professional Experience
Alongside his academic career, he brings a decade of professional and consulting experience. He has collaborated with a diverse range of brands and organizations, including Otodom, Volvo, Milka, Rossmann, mBank, Qlik, Dr Gaja, Miody Manuka, Ramp Network, MIM Solutions, as well as technology and education leaders such as Lightcurve and questus.