The theme of the 2nd edition of the Innovation & Design Management Conference is “Design in the Era of Fluid Modernity. Redefinition. Respect. Relaxation.” Our current business reality should be completely redesigned. The transformation should focus not only on development strategies, but also on strategies of business survival during a prolonged crisis. To survive, businesses must change their organizational cultures and support employees in developing new competencies. On the one hand, a crisis poses challenges, but on the other hand, it may also provide opportunities for a through diagnosis of the situation. Progress is impossible without a diagnosis.sytuacji, w której się znaleźliśmy. Bez niej postęp jest niemożliwy.

The conference is addressed to mangers, executives, product managers, coordinators of design teams, change managers, service managers, customer service managers, designers, public servants, and anyone who is looking for new and effective design methods and ways to innovate.

The participants of the conference will learn:

• How to implement innovations, verify strategy, and prepare for the new reality
• How to build strong brands in a global climate of discomfort and insecurity
• How to encourage employees to acquire new competencies indispensable in the new reality
• How to design user experience in the fast changing world and how to manage design process in companies
• How to design user experience to ensure that technology is conducive to development, equal opportunities, and is a part of inclusive and pro-freedom processes, which are a part of fluid reality
• How design knowledge impacts businesses and how you can use it to your advantage.

The main language of the event is Polish with some lectures delivered in English.