Profile

Professor Agata Gąsiorowska is a psychologist. She specializes in economic psychology. She studies various aspects of consumer behavior, including the psychological value of money and impulse buying. Her research interests include usage of money, other than currency for purchasing goods and services, and the influence of money on human behavior. She also studies individual differences in attitudes towards money.

Her major publications include two books: Psychologiczne znaczenie pieniędzy (Psychological meaning of money) (2014) and Pieniądze albo życie. Jak pieniądze wpływają na nasze zachowanie, emocje i relacje? (Money or Life. How Money Impacts Behavior, Emotions and Relationships) (2024). She also published numerous articles in Polish and international journals.

As a member of an international team, including researchers from SWPS University in Wrocław, University of Illinois in Chicago, and the University of Minnesota, she studied psychological meaning of money and influence of money on children 3-6 years of age. She is a Principal Investigator in a research project "The Symbolic Meaning of Money and Control. Research on Money as a Psychological Resource Used in Self-Regulation", financed by the National Science Centre.

At the Wrocław Faculty of Psychology she teaches psychology of money, methodology of psychological research, and design of psychological tests.

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