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Pre-Suasion and Influence: Conversation with Dr. R. Cialdini

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Pre-Suasion and Influence: Conversation with Dr. R. Cialdini

Dr. Robert Cialdini, the world leading expert on influencing and persuasion techniques, visited Wrocław recently to attend the launch of his new book Pre-suasion: A Revolutionary Way to Influence and Persuade. The book has been published in Poland under the auspices of SWPS University of Social Sciences and Humanities.

Dr. Cialdini’s groundbreaking first book Influence: Science and Practice, describing the results of psychological research and their practical application, was translated into over 30 languages and became a global bestseller. While in Poland, Dr. Cialdini sat down to talk about his research and the rules of influencing with SWPS University student, Andrzej Tucholski.

 

In October 2013, the Senate of SWPS University granted the title of doctor honoris causa to Dr. Robert Cialdini for outstanding achievements in social psychology and for research in the field of psychology of influence and its implementation in business management.

Currently, Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and CEO and President of INFLUENCE AT WORK.

Register for our September 20th free webinar 
to learn how the first days at SWPS University look like
and meet our Ambassador Chenay