For over thirty years, Professor Cialdini has devoted himself to the study of influence, persuasion, and behavior in various social contexts. His passion for delving into the mysteries of human behavior and years of practice have earned him an international reputation as an expert in persuasion techniques, principles of cooperation, and negotiation tools. His seminal work, Influence: The Psychology of Persuasion has been acclaimed by readers for years and remains a perennial bestseller.
During the meeting, Professor Cialdini was presented with the "Evergreen – Timeless" award for his seminal publications Influence: Science and Practice and Influence: The Psychology of Persuasion. The award was granted by the Polish Association of Business Trainers. The Association recognizes and promotes books that offer reliable, practical knowledge in the field of development services.
The meeting was dedicated to ethics of persuasion. Professor Cialdini, a leading expert in this field, emphasized the importance of making ethics an integral part of the influence process. By highlighting the need to promote an ethical approach, he expressed his belief that effectiveness should never compromise morality.
One of the key points discussed at the meeting was the impact of ethics on employee effectiveness. Based on research, Professor Cialdini demonstrated that prioritizing ethics is not only morally right but also beneficial from a business perspective. Employees who are encouraged to engage in unethical practices not only harm their employer but also become less productive.
When we set up this event, Professor Cialdini was very clear: "I want to have a conversation, also with your students. I do not want another lecture, I want a dialogue." And this is exactly what our meeting focused on – a conversation about ethics, which has become the key topic of debate in the discipline of psychology of social influence in recent years.
Prof. Tomasz Grzyb, Ph.D. / Associate Professor
Host of the event
The discussion went beyond business. Professor Cialdini touched on the topics of Polish and American politics, especially in the light of the recent local elections in Poland and the presidential elections in the United States. He noted that politicians' unethical behavior, instead of being beneficial, ultimately harms both the society and the politicians themselves.
Ethics is a crucial element in both the business and public spheres. Understanding its significance is essential to building lasting relationships. We are privileged to have such a distinguished expert in this field join us, and once again generously share his knowledge with us. Professor Cialdini has previously lectured to our students and faculty, and has contributed to many of our conferences. We look forward to the opportunity of hosting him again in the near future.
Study psychology at SWPS University in Wrocław and change the world!
SWPS University in Wrocław offers programs in Polish and English, including a psychology program in English.
Program
Psychology
full-time
Wrocław
Bachelor’s degree
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