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International business management opens the door to the contemporary business world.

Magdalena Łużniak-Piecha, Ph.D., social psychologist, Assistant Professor at the Department of Management

International Business Management

  • Level: Undergraduate (Bachelor's Degree)
  • Mode: Full-time (6 semesters)
  • Major: Management and Leadership

New Paradigm of Management

The world is changing faster than ever before: the development of new technologies, the breakdown of the current model of free-market economy, globalization and the ubiquity of social media. All these phenomena cause rapid changes in business environment and require new management tools as well as a lot of flexibility and new skills, on the part of managers.

In many countries, a traditional and over-theorized teaching model dominates management studies. Unfortunately, it is not aligned with the current environment and the encroaching challenges of the job market. There is very little practice and project work in the traditional teaching framework, which is based on statistical economic models. Moreover, insufficient appreciation of psychology and the role it plays in the practice of management makes for a painful confrontation, when graduates are faced with real challenges of the job market and it also leaves employers disappointed with the skills of potential employees. Therefore at SWPS University, we have developed an innovative and practical program of study.



Recent scientific discoveries indicate that emotional and irrational factors are a crucial element in the practice of management. Whether it is decision making or market and consumer behavior, psychology has become an inherent element determining effectiveness of leaders. Leaders of the future are able to combine rational thinking and mature intuition and they also can manage their own feelings and emotions of others.



Modern organizations, including business organizations, should be socially responsible and should hold values that go beyond the bottom line. Future belongs to credible and trusted brands that build their businesses on trust, are associated with positive emotions and include their customers and clients in decision making. We teach our students how this works and how companies based on values operate.



Profit maximization is a very shortsighted business strategy. The biggest companies owe their success to long-lasting, honest and mutually beneficial relationships with their customers. They know that crucial elements of this relationship include a dialogue with the customers and their identification with the brand. To explain this model to our students, we use the "Firma-Idea" management concept, developed by Professor Jerzy Hausner.



To effectively manage others, one must know how to manage oneself. Therefore, personal development is of high importance for every leader. Students will have an opportunity to work with psychologists from SWPS University on the process of mapping their behavior mechanisms and they will learn how to manage themselves. Psychology also helps to understand motivations of others, provides tools indispensable in conflict resolution and in building relationships with others.



The world is undergoing a digital transformation. Organizations implement digital innovations, which enable development, improve efficiency and broaden the scope of their activity. Digital initiatives require creativity and an ability to manage interdisciplinary and often virtual or remote teams. We teach our students how to manage these processes, how to design innovative solutions and how to identify needs and challenges of the digital world.



We need changemakers - i.e. engaged people, who can identify problems, propose and implement solutions, while working with teams. We believe that changemaking skills are a boost for achieving success and attaining personal and professional satisfaction. According to the motto “think – believe - act”, we develop self-confidence and agency in our students which enable them to positively impact the world around them. Our Management and Leadership program has been awarded ASHOKA's “Journey to Changemaker Certificate”.


International Business Management (IBM) is a unique program of study that combines business management knowledge and skills with humanistic approach to running a business. Students learn to apply modern leadership and management theories and techniques in a multinational business environment and a global context. The program is delivered in the form of lectures, seminars, study visits, self-study, group activities and project work. The focus is on communication, organization, self- management, and responsibility.

During the final year, students, with the support of our experienced instructors, prepare for a comprehensive Bachelor examination. Students are NOT required to write a Bachelor’s thesis in order to obtain a diploma.


The program is directed to future mananagers interested in international business.

Requirements: English proficiency - IELTS 5.5; CAE 47-51; TOEFL iBT 69-70, TOEFL Computer-based 196; TOEFL Paper-based 525.

Career Prospects

The program provides students with knowledge, skills and abilities that are indispensable to future managers and consultants, working in all kinds of organizations, worldwide. Graduates build successful careers working for small and medium companies, international corporations, public administration, and NGOs.

Our graduates become educated, skillful, and responsible managers, with a clear understanding of the global village and a sense of respect for its citizens.

Meet us online

November 27, 2019 - Benefits of studying abroad - Q&A - online meeting
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Financial support: Scholarships for International Candidates
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Financial support: Scholarships for SWPS University Students
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Practical Management Skills

Our teaching program aims to shape graduates who think like entrepreneurs, who know how to collaborate with others, are focused on development and have practical management competencies. The program includes carefully selected subjects without any unnecessary components. Students focus solely on skills that are crucial for effective managers and leaders.

Active Learning

We subscribe to active learning through experience and experimentation. Students learn through workshops, interactive seminars, case studies, group projects, discussions, debates and simulations. For example, while learning strategic management, students are not limited to lectures on the subject, but they also analyze the strategy of a selected company, evaluate its strengths and weaknesses and propose a modification plan.

Experienced Lecturers and Business Practitioners

Our faculty comprises people who combine academic careers with business or community activity. We invite business practitioners to our classrooms to share their professional experience with students. Thanks to this approach, we offer students a well-founded and comprehensive education. We see ourselves more as guides in the field of business management rather than lecturers. We aim to inspire the process of learning rather than just transfer knowledge. We are familiar with global education standards in the area of business management, because we either studied abroad or have been teaching there.

Multicultural Environment

SWPS University offers a friendly and multicultural environment for development. The IBM program provides an opportunity to meet fellow students from all over the world and to gain cross-cultural competences thanks to daily practical experience of cultural diversity. Moreover, students have ample opportunities to practice English not only in class, but also in daily and informal interactions with each other.

Study Tracks

International Business Relations Track

This track provides an understanding of the government-businesses interaction and areas of their cooperation and competition. It explains how governments and businesses respond to the challenges resulting from the current global geopolitical and geo-economic trends. The program is aimed at future managers, who will be working in a globalized economy. Selected courses in this track include:

  • The State and State Institutions and their Relations with Business
  • Cultural Differences in Business Context
  • Political Development and Transition
  • Advocacy and Government Relations
  • International Relations
  • European Integration
  • Current Global Problems and their Impact on Business
  • Multinational Corporations in Global Politics and Economy

Doing Business Track

This track is focused on competencies required to establish small and medium companies and organizations. It provides students with basic knowledge and skills required to register, create and run a company. Selected courses in this track include:

  • Establishing a Company, Preparing a Business Plan
  • Business and Cultural Environment
  • Institutional and Legal Conditions for Business
  • Human Resource Management
  • Small Business Marketing
  • Managing Employee Well-Being
  • Public Performance and Personal Branding

Marketing Management in Organizations Track

This track opens up a number of career prospects across different sectors, such as public, not-for profit and commercial organizations. Students learn how marketing is applied in various business processes related to cross-departmental projects as well as relations with other firms and consumers. Selected courses in this track include:

  • Marketing: Guiding Principles
  • Market Analysis
  • PR, Promotion, Advertising
  • Integrated Marketing Communications
  • Social Media in Marketing Management
  • Brand Management/Brand Audit
  • Marketing Strategyt
  • The Best and the Worst Marketing Campaigns


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Faculty teaching at undergraduate and graduate levels

Application Step By Step

  1. Fill in the application form and upload required documents
  2. Pay the Application Fee (PLN 85.00) via PayU - you will be asked to do so in the application form
  3. Pay the Tuition Fee
  4. Wait for the Acceptance Letter
  5. Upon your arrival in Poland, submit original documents to the Admissions Office
  6. During the first semester, submit the Nostrificaiton of your diploma (if applicable)

If you wish to receive information about new programs of study and application dates, please provide your contact information.

2019-2020 Tuition Fee
Full-Time Studies
10 installments 415 EUR
2 installments 2030 EUR
1 installment 3900 EUR

Admissions Office

  • admissions@swps.edu.pl
  • +48 22 517 99 61
  • Office Hours:
    Monday to Friday: 8.00-17.00
  • SWPS University of Social Sciences and Humanities
    Chodakowska 19/31, 03-815, Warsaw, Poland
    room 004, main hall on the ground floor

Frequently asked questions