SWPS University recognized for bold marketing strategy
The Kotler Awards Poland 2024 is the first European edition of the awards established by Prof. Philip Kotler, one of the world's most influential economists, known as the "father of modern marketing." An international jury selected companies that create innovative consumer value and achieve successful market performance.
Kotler Awards Poland ceremony
Group photo of all the winners at the Kotler Awards Poland 2024 ceremony
SWPS University was honored for "boldly and consistently building an open and welcoming research university brand image and for creating meaningful experiences that resonate with audiences." The jury, comprising business leaders, top management and marketing experts, and journalists, highlighted the university's innovative approach to knowledge sharing.
SWPS University has the leading social media presence in Poland and offers the widest range of free scientific and educational [Polish-language] content online. In 2017, it became the first university in the world to publish popular science content on Spotify and the first in Poland to partner with Audioteka [a leading Polish audiobook and podcast platform].
Excerpt from the award citation
The award was presented at the European Forum for New Ideas, one of the largest conferences in Europe focused on global trends, innovation, and the continent's future. Kinga Nowacka, Director of Marketing and Admissions, accepted the award on behalf of the university.
Every marketer dreams of receiving the Kotler Prize, as it was Prof. Kotler who shaped modern marketing. I am incredibly proud of the work my amazing team and I are doing to build the SWPS University brand image—bold, strong, yet approachable. Our main focus now is to present the research achievements of our faculty to businesses and society. We want to demonstrate how we can solve today's real-world problems together.
Kinga Nowacka
Director of Marketing and Admissions at SWPS University
Learn more about the Kotler Awards worldwide